Show of 5-29-2010

  • Email and Forum Questions
    • Email from Tung: Dear Tech Talk. I would like to us to call over the Internet. I am not too technical. I would also like to use video. What do you recommend? Tung from Ohio.
    • Tech Talk Answers: Fortunately you have several very good options. You can buy a laptop with an integrated webcam. If you want to use an existing computer, buy a webcam (with a built-in microphone) that connects to your computer using USB. You will need to have speakers connected to the audio port. You get the best audio using a headset with mic because you wont pick up noise in the room or get feedback.
    • As for software, I like to use Skype. You can download it from www.skype.com. Other options include Yahoo chat, Google chat, or Microsoft chat. I like Skype because it is easy to use and give a high quality connection.
    • Email from Charles: Dear Dr. Shurtz, I have Office 2003 at home and keep getting documents from work saved using Office 2007. How can I open these documents?.
    • Tech Talk Answers: You will need to make certain that your office 2007 has the document converter plug-in available from MS. The Word 2007 files have an extension docx, which stands for doc xml. When you save this file from an email it is saved as a .zip file. You will need to rename the extension docx before you open it using Word 2003 with the converter plug-in. The docx file is actually several linked files with the xml data. You might also ask your colleagues to save the file as a doc or rtf (Rich Text File) file directly.
    • Email from Robert: Dear Dr. Shurtz, What is the safest way to deactivate and completely eliminate my Facebook account? Thanks, Robert
    • Tech Talk responds: First note that "Deactivation" is not the same as "Deletion". Deactivation "turns off" your account, but does not remove your data. The idea behind deactivation is that someday you’ll come back.
    • How To Delete Your Facebook Account: Start by deleting all the ties you’ve created to your Facebook account from outside of Facebook.If you’ve allowed other sites to use Facebook Connect to log you in, that has to be disabled – a single login to one of those account may disable your eventual account deletion. Delete your mobile phone client, your IM client, remove it from all computers. Go to this link:
    • http://www.facebook.com/help/contact.php?show_form=delete_account
    • Do not log into your account for at least two weeks. It may cancel your deletion. After 14 days the deletion is permanent.
  • Profiles in IT: Inder Guglani
    • Inder Guglani is co-founder and CEO or Guru.com, a service which matches freelancers to employers.
    • Inder Guglani was born in 1944 in India
    • He received a Bachelor of Commerce degree with honors from Delhi University.
    • He earned a Chartered Accountant Certification from the Indian Institute of Chartered Accountants of India
    • He moved to the US to attend graduate school.
    • He received an MBA from Carnegie Mellon University
    • After getting his MBA, he served as a Business Planner at FedEx Ground for 7 years.
    • While at FedEx, Inder was instrumental in implementing the financial turnaround of 75 business units over a period of 12 months.
    • In 1998, Inder Guglani and Kannan Scrinivasan, his former MBA professor, launched A2Zmoonlighter. The company was funded with $60K of their own money.
    • Competitors such as Bullhorn.com, Elancer.com and Guru.com were receiving venture capital and expanding quickly.
    • Guglani struggles to get his own backing from Pittsburgh investors.
    • Emoonlighters finally received $400,000 in funding from Wexford-based Fairview Funds LP, a group of high net worth individuals who have funded six Pittsburgh-area startup firms. That was the last funding they would receive.
    • Guglani’s passion for keeping costs down was a crucial factor in the firm’s survival.
    • He ran the operation on a $40 per month DSL and kept the staff at a minimum.
    • He also used a pay-per-click online marketing to keep costs down, whereas the big venture capital competitors used expensive banner ads.
    • When the tech bubble burst and the market flipped, the business took off as freelancers and moonlighters sought and competed for work.
    • By May 2003, Guru.com began looking for a way to get out of the business. Their spiraling costs were not matched by revenues.
    • In a gutsy move, Guglani made an offer for Guru.com using a bank line of credit.
    • Guglani said he was not the highest bidder. He said, They made it clear to us there were several with higher bids, but we were the perfect fit for the member base."
    • On July 1, 2003, Emoonlighter announced it has finalized an agreement to acquire the employer membership base of Guru.com. Terms were not disclosed.
    • Since its founding in April 1999, Guru had raised $63 million in financing from VCs.
    • That is a far cry from the meager $460K that was used to start Emoonlighters.
    • Emoonlighters rebranded using the Guru.com domain name in 2004 and solidified its standing as the world’s largest online service marketplace for freelancers.
    • In 2007, Guru had a revenue of $18M and 20 employees.
    • Guru has 975,164 freelancers and 34,288 projects posted as of May 7, 2010.
    • Inder Guglani compares creating a vision with being a movie: You need to be able to close your eyes and see the movie or vision and how it will come together.
    • “If you see it, you can describe it to everyone and get them excited,” he says. “If you cannot describe your vision, you don’t have a vision.”
    • In 2008, Inder Guglani was named E & Y’s Entrepreneur of the Year for Business Services in the Upper New York, Western Pennsylvania and West Virginia Region.
  • Website of the Week: Google’s Website Tools
    • Google Web Analytics (http://www.google.com/analytics/)
    • Google Webmaster Tools (https://www.google.com/webmasters/tools/)
    • Analyze and optimize site performance
    • Requires that you “prove” your site ownership through upload of data.
    • Tools are free from Google…they make their money on adwords.
    • Tools count backlinks, suggest metatag improvements, assist with SEO, track goals.
  • Some Stratford results from Google Analytics
    • Top Countries (44 total, US, India, Canada, UK, China, Philippines)
    • Top Browsers (IE 72%, Firefox 15%, Chrome 8%, Safari 4%)
    • Top Sources (Google search 35%, Bing 3%, Yahoo 3%)
    • Top Internet Connections (Cable 51%, T1 23%, DSL 10%, Dailup <1%)
    • Top OS (Windows 94%, Mac 4%, Android 0.8%, iPhone 0,7%, Linux 0.6%
  • Migrating Website Requires the Use of 301 Redirects
    • How can you change the structure of a website without losing ranking.
    • But the pages that are referenced by Google don’t exist anymore.
    • What can you do to make certain that those links remain valid?
    • You can use a server file called .htaccess (for Apache) for server-side changes.
    • It reads the old web address and redirects the travel to the new webpage address.
    • Google approved of this way to make it.
    • Here is the format:
    • Redirect 301 /old/webaddress.html http://www.stratford.edu/new/webaddress.
  • Google Releases Web Traffic Data
    • Here are some Google stats
    • Facebook.com is visited monthly by 540 million people, or slightly more than 35 percent of the Internet population.
    • Approximately 570 billion pages are viewed monthly at Facebook.com, more than eight times as many pages as are viewed each month at second-place Yahoo.com which gets 490 million visitors.
    • The figures support word from Facebook that it has not been abandoned by members despite privacy complaints.
    • Only 23,515 people had signed up as of Friday at a "We’re Quitting Facebook" website as "committed" to dump the social-networking service.
  • FCC Will Attempt to Reclassify Broadband
    • When they convene June 17, the commissioners will vote on a notice of inquiry seeking comment on the reclassification of broadband as a regulated telecommunications service.
    • First, it is asking for a legal analysis of its authority over the Internet services sector if it left broadband in its current classification, a so-called Title I information service.
    • Then it invites comment on the opposite tack, asking for input on the "legal and practical consequences" of full-throttle regulation that would apply all of the Title II telecommunications requirements to ISPs.
    • Finally, the commission is seeking feedback on the so-called "third way" that would allow the FCC to enact consumer protections like net neutrality rules and act on the recommendations of its national broadband plan, while exempting the industry from the more burdensome Title II obligations.
    • The issue of the FCC’s authority over the broadband sector only recently emerged as a hot-button policy issue. In April, a federal appeals court vacated the commission’s 2008 order punishing for secretly blocking traffic on its data network, ruling that the FCC’s implied, or ancillary, authority under Title I did not give it a mandate to enforce policies such as net neutrality.
    • Critics of the FCC’s plan argue that reclassification will not resolve the regulatory uncertainty that arose from the Comcast decision.
    • Instead, they argue that it falls to Congress to take up the issue and enshrine in statute the appropriate role for the commission to play in the broadband services sector.
  • Landing the Job Revisited
    • Read “What Color is Your Parachute?” by Dick Bolles
    • Know where the field is going
      • Check the standards groups
      • Read industry rags
      • Know what is worth learning
    • Meet people outside of the HR department
      • Join user groups
      • Attend conferences and workshops
    • Work on home projects to hone your skills
    • Use surveying techniques to get the lay of the land
    • Use the reverse psychology proposed by Bolles…interview the company
    • Focus on what you can do for the company, not what the company can do for you.